On August 16^th 2009, windsurfers the world over are invited to head down the beach and introduce a friend or two to windsurfing. Your best mate, your girlfriend, your son, your daughter, your grandpa or your pet – share windsurfing with them on WWD 2009.

Starboard’s Brand Manager Tiesda You, explains the idea:
"More than 80% of active windsurfers today are windsurfing because their dad or a friend taught them. Growing windsurfing is as simple as that. So on the 16th of August, we’d like to invite the hundreds of thousands of windsurfers the world over to introduce windsurfing to friends and family. It’s simple virus theory: one cell becomes two, two becomes four, four becomes eight, and so on. It really is up to us to introduce windsurfing to those around us, and this is what WWD is all about.

See you all on the beach on WWD! August 16^th, 2009.