View Full Version : SUP and the power of marketing

8th March 2008, 03:49 AM
SUP is in my opinion way over hyped and has little in common with windsurfing.

Itís incredible to watch the power of marketing.

I am impressed with the persuasive arguments that some sponsored windsurfers are putting forward for SUPís.

I suppose after all thatís one of the reasons why they are sponsored in the first place because they can influence people.

8th March 2008, 03:51 AM
Agree completely!

Laird the Legend
8th March 2008, 05:38 AM
I see these outta shape 40 and 50 somethings all wobbly on the SUPS thinkin they're cool with their new sport.

Laird must be laughing somewhere counting his stacks.....

8th March 2008, 08:56 AM
Not sure...but i was yesterday teaching a young kid in his new GO 155 and his Power Drive 4.8. I was on a SUP 12ī6" and a Gator 6.5 and was teaching him from this equipment. Having the center fin helped me to be always close to him and while he was riding his new board i was playing some freestyle. The wind was light...maybe 6-9 knots. But I had fun.

We were the only two guys in the water. The rest...sitting in the beach just looking us. I am not the one to say who had more fun...but I considered my afternon really gun, sporty and for sure...there was no waves...because in that case, i would have taken my paddle and go surfing.

Have fun...if you have it...then Mkting is Ok. It works for me.

As soon as I have this pictures...that the mother of this kid took from the pierr I will post them.

Have fun...no matter the wind!
Best luck!!!
Ricardo Guglielmino

8th March 2008, 10:27 AM
Totally agree with this post! I have to say that I am impressed by the marketing people who suceed to sell something totaly useless! I bet that within 2 years, nobody will hear about that anymore...

8th March 2008, 02:56 PM
Just saw the Hawaii news hare on Maui and they always and with some viewr pics from around the islands. Today two of the pics ware SUP surfers ripping up Pipeline/backdoor, catching tubes going high speed etc. Every (relatively windless) day on Maui you see both beginner surfers and veterans SUP and you also see a few "progressive" SUPers on shortboard SUPs basically doing shortboard style turns.

So, maybe the popularity will eventually wear off a bit, but I think "the tool" is here to stay. It just opens so many doors. But I agree it does not have so much to do with windsurfers other than being a natural extension of the time on water (both in the surfing direction and in the paddling direction).

I also think that for wave sailors, SUP surfing will come very natural. You have the same overview like when you're sailing, you're catching waves in a similar manner as when light wind surf sailing, you even set up a bottom turn in a similar way ( the paddle steering motion being rather similar to what you do when you move your back hand on the boom to power through a bottom turn).

For me, being a fairly competent wave sailor but a lousy surfer, SUP have really been a revolution. Not only have it offered good surfing fun on light wind days, I've also caught waves with my son riding with me, my wife have caught her first waves and the SUP have made me learn more things which will help my regular surfing then I have learned for a long time. I've even learned stuff that helps my sailing.

I could probably have had fun also without the SUP, but for me I can't really see you guys can see a new toy (or tool) for on water fun as something negative. If you're not attracted by it, just don't try on (or buy one).

And by the way, I haven't even got the chance to use a Starboard SUP yet so I'm not being "bought" into this.

Happy surfing...

8th March 2008, 03:39 PM
I think SUP is quite overstimated, or better, companies announce SUP as a new growing sport when, IMHO, is a their wish seeing it becoming a growing sport.

Except isolated exceptions where it could be good, I think the "movement" is quite isolated..

8th March 2008, 06:37 PM
I hope those who say "power of marketing" are not quiver boys that buy new gear every year.

That, IMO, is where the much, much bigger scam is - make believe the buyer is gonna be a better and faster sailor with ever more numerous and ever more recent rigs and boards.

(Scam not from the buyers, BTW. I mean from manufacturers, but that's their job. Definitely 100% from magazines with the never ending new gear tests, and from shops.)

8th March 2008, 07:10 PM
Hi all, I love my 11'2 SUP.
Here is why,,,,,
1) I can surf it.
2) I can paddle it.
3) I can sail it.
4) I have taken my previously anti water/waves girlfriend for a ride. (she loved it)
5) It keeps me fit.
6) It gives me more time on the water with more options. (especially now my girlfriend is into it)
7) I can lend it to friends who have never windsurfed or surfed or paddled without worrying too much about it being cracked, dinged, or broken.
8) And most of all I love it because it takes great skill and practice to surf/paddle well.

It says nowhere on the box or instructions that ownership means we are forbidden from owning and racing Formula or Slalom gear. It says nowhere that we can not go out and rip on our wave or freestyle kit. It's not lying. It does all the things it says it can, and it does them easily.

I don't particularly like freestyle, (mainly because i'm crap at it)

Maybe some people don't like SUP for the same reason?

Yes I agree, there is a lot of hype, Maybe too much?
But you should see how """HYPED""" My friends are when they sail or surf for the first time.
You should have seen how """HYPED""" I was catching tiny little 2 foot point break right handers that normally I wouldn't have bothered getting wet for.
And how """HYPED""" would you be if your girlfriend FINALLY STOPPED busting your balls for spending too much time in the water?

Relax and go Fast :-)

8th March 2008, 08:10 PM
> It keeps me fit.
> It gives me more time on the water with more options

Great stuff, right reasons mate!

8th March 2008, 09:07 PM
Theres no such thing as a bad day at the beach.......

Sailworld Cape Cod
9th March 2008, 12:51 AM
Spent two weeks on Maui, no wind. Was stoked to have a 12'6" Starboard
SUP to enjoy the waves and water. SUP is fun, easy to do and gets you
on the water. "It's a happy talent to know how to play." (Emerson)


10th March 2008, 05:30 AM
This might bea silly question, but what the difference from using an old long board from the back of the garage with a paddle ?

10th March 2008, 07:17 AM
> old longboard with a paddle

Me done it. I had assembled the bits and pieces from my double-kayak's paddles into one very long kayak paddle.

Can be done, a bit of fun and fair exercice on a calm day. Requires a bit of sideways balance on an old Windsurfer.

Never done it again - wasn't that fun ;)

josh adams
13th August 2010, 08:05 PM
third world consumers.... i agree, some things are usless, just 2 make money, but sup gone in 2 years? i doubt it very much. the reason is accesibilty, excuse the spelling, but it really comes down to getting people on the water in an easy, rewarding and fun way and sup does just that, i was west coast ireland a week ago, sup surfing, my first time, (i teach windsurfing, kayaking, surfing) and i thought wow, what a nice pace to learn somthing at, we saw dolphins, seals, fell off and even surfed waves, in my book thats what its about, for the first time ever water sports are becoming accesible to everyone, lets keep it that way. josh adams.

josh adams
13th August 2010, 08:08 PM
Theres no such thing as a bad day at the beach.......

a bad day on the water is better than a good day in the office..

16th August 2010, 02:03 AM
SUP is just a more accessible form of Surfing, of course it will stay. Just like the harness stayed in windsurfing.

But I really cannot understand is flatwater SUP, that just must be a marketing ploy! A Kayak is just so much more convenient for flatwater cruising...

16th August 2010, 06:29 AM
I love to take my SUP out on flatwater when there is no wind. It's great exercise and it's beats sitting on the beach. I do not want to kayak because of my back but I can SUP as long as my arms hold out.
Plus I almost won a low wind windsurf fun race cause I out ran all the windsurfers to the reaching mark.
Sorry but I think SUP's with mast foot nuts are here to stay.

16th August 2010, 03:18 PM
After nearly 3 decades of shortboard focus/ fetihism, it has been a revelation to windsurf an 11'6 Naish SUP with an 8,5m2 Simmer 3XC on 2-6 knots of wind! Everyone else was struggling while I was pseudo-planning alongside with the 30cm waves! What a great toy to get to know yourself on a board without straps (I've even started to consider the ATOM - another marketing ploy?).

I also got to appreciate the gliding, zen-like workout on a no-wind day or flat water spot, exploring the underwater landscapes (and dangers?) of the bays I am passing by with such speed on a slalom board; It's certainly more fun that Kayaking and more in line with our temperament as windsurfers. Then comes the waves; even on small choppy, messy conditions getting on an SUP - paddling back and forth is a great exercise and experience. Then comes the bigger wave days, where I have had some great rides. It's a great learning plantform for Surfing as I've never had a chance or lived in a place with consistent swells. Getting the feeling of the board and moving around actually improves my windsurfing skills - as Peter Hart wrote recently SUP and WindSUP'ing "help you become more nimble"!.

In summary, I feel that beyond the marketing hype, SUP is here to stay, and I appreciate a LOT that more people are out in the water as the skill-threshold is so low my 10Y old learned it in 5 mins, while I also got my better half out there to try it out (and she liked it!). The feedback from most windsurfers is so exhilarating that I think we will use SUPs more for improving our Surfing & Windsurfing skills than ever...

16th August 2010, 04:46 PM
How come all folk who enjoy SUP (ing) are Stoked or ripping ???? Think it backs up original post which is absolutely true !!!

Other thing I`ve noticed is that this "wide board revolution" has not increased our time on water !!!
Looking at sailors at centre I`ve just visited its just allowed them to increase their waist lines !!!

Sailors aren`t just ripping and getting stoked they are getting fatter and older !

"I can have another bun I`ll just get a wider board"


16th August 2010, 04:48 PM
And a paddle !!!


If you a want to paddle why not get a canoe ??? Got to be more efficient !!! (You can have even more buns then !!!)

sergio k
17th August 2010, 10:03 PM
How come all folk who enjoy SUP (ing) are Stoked or ripping ???? Think it backs up original post which is absolutely true !!!

Other thing I`ve noticed is that this "wide board revolution" has not increased our time on water !!!
Looking at sailors at centre I`ve just visited its just allowed them to increase their waist lines !!!

Sailors aren`t just ripping and getting stoked they are getting fatter and older !

"I can have another bun I`ll just get a wider board"


Ripping on SUP, that's a bit of an overstatement, you can't compare blasting fully powered on windsurfer to a slow pace of paddling on SUP... As for the getting fatter, has more to do with aging windsurfer's population, plus, you have to be on the water sailing to get an exercise, just because you bought a wider board and it's collecting dust in your garage doesn't count as a work out...
Everyone I know who windsurfs regularly is in a great shape. Wider boards made sport a lot
more accessible, easier to learn, and extended planning range, but you have to step it up into
bigger sails for the later. If you want to get in shape, you cannot complain that bigger sails are
too physical, that the whole point of it ... I'm an adrenaline junky, so the only way I'd consider SUP
if I'm not physically able to windsurf... On the other hand, SUP is super accessible sport,
and I do appreciate people enjoying water sport that not noisy or polluting(jet ski) or takes half a beach
with kevlar lines spread all over(kiting).

18th August 2010, 03:16 PM
sups may be a fun toy but they have quickly turned into a dangerous nuissance. Surf spots the globe over are being invaded by non-surfers who don't understand surf or know any rules, this was bad enough with longboard re-evolution but now these kooks have paddles and massive boards too! The greedy production bosses all want the quick sup cash but deny their responsibility towards the surfing world and the people that were "cool" and "marketable" to begin with.

18th August 2010, 05:04 PM
"modern shapes have brought more fun on water"

without doubt;for fat people !!

And there`s no way on earth your average sailor can keep fit just sailing.They simply dont get enough time on water!! Its probably why all these folk at centres are overweight and knackered after sailing for an hour !!!

Besides the wide board revolution must be at least a decade old now;so we may well be seeing its effect with folk letting their weight increase. Being heavier is not the handicap it once was for our sport;perhaps exactly reverse now !!!

22nd August 2010, 05:36 PM
Amazes me just how gullable people ,and particularly sailors, are.

Any fashion;fad,claimed evolution or gimmick is percieved as fact and worthwhile.

SUP epitomises this.Complete style over substance yet with clever (manipulative ?) marketing its a success (in the short term) Watched folk paddling up Thames on SUP`s ,was farcical !!! Grannies in canoes could have beaten them !!!

There seems precious little objectivity anywhere !!!

12th September 2010, 01:13 AM
This thread started in early 2008 with "I'll bet you in 2 years...".

Here we are 2.5 years later and people are SUPs are still out there.
Marketing hype or not, it's there.
Like kiting, for which most of the discussions apply here...

Shall we wait another 2 ? :)