Go Back   Starboard Forums > Free Forum > For Svein Rasmussen

Thread: For Svein Rasmussen Reply to Thread
Your Username: Click here to log in
Image Verification
Title:
  
Message:
Post Icons
You may choose an icon for your message from the following list:
 

Additional Options
Miscellaneous Options

Topic Review (Newest First)
19th May 2010 02:31 PM
Unregistered
Quote:
Originally Posted by RonnieS View Post
Dell pioneered online build and sell and prospered initially.

Look what has happened to them....

The real visionaries , Apple, the ones who came up with the new ideas and products, opened their own retail stores selling nothing but Apple.....

Ho hum!


ps Apple could now buy Dell lock stock and barrel from their spare cash.
Apple is not such a good example in their case they count mostly on WOW factor and very good innovation. Their stores btw are not a bit successful somewhere I read reports about that you can google them . Many manufacturers have retail stores but this bring excessive cost in logistic and management on the company in time of crisis as of now such a big investment can bring very strong company down. In an extreme sport like windsurfing were the product is more toward luxury recreational goods than regular all companies are struggling to keep heads above the water. So I admire more the Starboard politic of recruiting more team riders as I see it these is the best practice to advertise their products and develop growth and visibility for the sport.
19th May 2010 05:47 AM
RonnieS Dell pioneered online build and sell and prospered initially.

Look what has happened to them....

The real visionaries , Apple, the ones who came up with the new ideas and products, opened their own retail stores selling nothing but Apple.....

Ho hum!


ps Apple could now buy Dell lock stock and barrel from their spare cash.
19th May 2010 04:56 AM
Unregistered pls consider this:
1. nobody is buying for list prices (at least in germany), 20-30 % is always possible
2. windsurf shops are very rare already, the next for me is more than 100 km away. so usaully you order online anyway
3. the initial post is right, margins due to the distribution chain are excessive, if you would know what the ex-factory prices are , all of you would cry ....
4. SB as any other brand shall really offer both distribution, so the customer can decide. All of other comapnies in other sports are very succesful with this (e.g. Biking.)


I am convinced that wind surfing will attract a lot more people if the stuff will be availabel for more reasonable price. I know a lot of windsurfers from the early times, which stopped because of exploding costs.....

TOWC
19th May 2010 02:00 AM
morten.g Yeah ! I realy wisch that I could buy Starboard online direct from the "factory", like I do from Gunsails. I have ordered from Gunsails the last 8 years, and I havn't bought a single sail from any other brand. It usually takes around 5 days to get the sails, and nobody can compete with their prices. They have super "internet" help and you can always send things to Gun to get it repaired.
18th May 2010 04:24 AM
viking
Quote:
Originally Posted by Unregistered View Post
How can boards be good value for money when best selling manufacterer (starboard) employ/sponsor more sailors (in theory on R + D) than Ferrari employ drivers !!!
Hummm... I guess that with one month salary of Alonso, you can employ all the Starboard team for 10 years!

I don't think the team has a very significant impact on the price and anyway, brands with nearly no team sells at the same price...
18th May 2010 03:07 AM
Unregistered "The original post suggested changing the distribution system to get lower prices. I think that distribution change would dramatically hurt windsurfing sales (even if the prices went down) and that would hurt windsurfing."
Could not agree more with someone, the sale person role is so big and important that from what I read here I doubt many of you understands it. Here in Sofia, Bulgaria there are no more than 3 surfshops but only one of them have relaiable sale persons in our case also and owner. They are great and helped many to start windsurfing. They've got online shop also but always are ready to go to them to show you how to rig your sail how to tune up your rig and so on and so on. Here where the montly salary is way beyoud 1000 $ it is important someone to point you to the raight gear to show you that there is ways and ways to find the right items for you to see the person behind the shyny prices so in the recend years we've got steadily growing windsurf comunity. And this is only because of the shops and sales persons there.
9th March 2010 04:17 AM
Del Carpenter The original post suggested changing the distribution system to get lower prices. I think that distribution change would dramatically hurt windsurfing sales (even if the prices went down) and that would hurt windsurfing. The value of a sales person whose job is to get the sale done is quite important to the seller. The sales person is equally important to the buyer in getting the purchase done. Yes, without a sales person involved windsurfing items would be cheaper. But, with fewer workers in windsurf jobs, fewer windsurf items will be sold and then there will be fewer windsurfers.

I know it sounds a little simplistic. But we did go through this process already when we switched from having most windsurfing items sold in local stores (which also organized lessons) to having most windsurfing items sold long distance (mail order, telephone order or online). And some of the results we got from that process were fewer windsurf workers and fewer windsurfers.
6th March 2010 07:36 AM
Unregistered Dear Svein,
Francesco here from Maui/ Italy....
I have been looking to get in touch with you, write me @ Francesco@ malikobay.com
some business ideas.
All the best .
Francesco
5th March 2010 12:14 PM
xander There should and will always need to be beachfront windsurfing concessions to rent gear, give lessons, demo boards, and sell accessories. These establishments are vital to the growth and visibility of the sport. They can also be vital to the visibility of brands that support a rental / demo center.

However, most industries are moving beyond the age of JIT (just in time) production to an era of nearly infinite customization. With CAD CAM construction technologies I see no reason why I shouldn't be able to order the specially configured board of my choice at a competitive price. As consumers get more and more used to being able to customize their big ticket item purchases (think dell computer, any car manufacturer, and high end road bikes like serrota) we will also expect to be able to configure our windsurfing gear as well. Hot sails already has a version of this with their superfreak graphics. I'm sure some of the smaller brands are doing similar things with boards already. Its pretty standard stuff.

In other words we are moving back to an era of "custom" boards. But rather than custom in the traditional sense where you purchase a really intimate experience with a shaper who intuits the shape of your board. Your "custom" board is really a sum of how you configure various color, fin, and shape combinations. In this sense what you are customizing is the style. But that is OK.
5th March 2010 12:12 PM
Unregistered There should and will always need to be beachfront windsurfing concessions to rent gear, give lessons, demo boards, and sell accessories. These establishments are vital to the growth and visibility of the sport. They can also be vital to the visibility of brands that support a rental / demo center.

However, most industries are moving beyond the age of JIT (just in time) production to an era of nearly infinite customization. With CAD CAM construction technologies I see no reason why I shouldn't be able to order the specially configured board of my choice at a competitive price. As consumers get more and more used to being able to customize their big ticket item purchases (think dell computer, any car manufacturer, and high end road bikes like serrota) we will also expect to be able to configure our windsurfing gear as well. Hot sails already has a version of this with their superfreak graphics. I'm sure some of the smaller brands are doing similar things with boards already. Its pretty standard stuff.

In other words we are moving back to an era of "custom" boards. But rather than custom in the traditional sense where you purchase a really intimate experience with a shaper who intuits the shape of your board. Your "custom" board is really a sum of how you configure various color, fin, and shape combinations. In this sense what you are customizing is the style. But that is OK.
This thread has more than 10 replies. Click here to review the whole thread.

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT +7. The time now is 11:03 AM.