Thread: new iSonics
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Old 7th July 2007, 11:48 AM   #5
Ian Fox
Join Date: Aug 2006
Posts: 533
Default RE: new iSonics

Hi All,

Nice pics, not everything in proto ever makes it thru to production.
And yes we make and test a lot of boards that don't make it thru.. A lot.

Anyway, just a few short weeks to go and all (that has not so far been pirated and posted ) will be revealed in it's full and final detail.

For iS2008, it is fair to say the majority of the new range is based on continued evolution and progressive refinement, more than radical change from 2007. That's not to suggest that the 2008 range doesn't have the edge over 2007, but at the same time giving a balanced report that the 2007 boards are not hopelessly overshadowed by the 2008's either.

As usual, at this time of the season, there is always that difficult decision based on clearance pricing of existing stocks vs new model at new model pricing. So here's the good news: this year the options are pretty evenly balanced in favor of any customer making their own smiles per hour (or is that smiles per $ ?) decisions. There are some damn fine rides in iS2007 and taking a clearance price on an '07 now will get you smiling right away and won't leave you seriously embarrassed on the beach in '08. Those lining up for '08s shouldn't have too much trouble finding notable differences over '07...

I'd say give it six months and both groups of customers will be happy. All good !!

Cheers ~ Ian

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