Originally Posted by Unregistered
That huge banner on the home page is weird... almost a call to action to a competitor website.
Well, if you follow the site for a while you will see that that part of the web page is devoted to different kind of news that are more or less related to Starboard and its riders. It is often reports from competitions that are written by other people and not particularly Starboard oriented. I think this is a nice an "extrovert" way of welcoming people to the web site. Each and every thing on the site need not be so very 100% commercially oriented.
I'm not really involved in the designing of the site, but as I see it, it is partly commercial but also partly service oriented. With that distinction, the new section is probably more service than commercial.