Originally Posted by Ola_H
Well, if you follow the site for a while you will see that that part of the web page is devoted to different kind of news that are more or less related to Starboard and its riders. It is often reports from competitions that are written by other people and not particularly Starboard oriented. I think this is a nice an "extrovert" way of welcoming people to the web site. Each and every thing on the site need not be so very 100% commercially oriented.
I'm not really involved in the designing of the site, but as I see it, it is partly commercial but also partly service oriented. With that distinction, the new section is probably more service than commercial.
I agree. Kevin is good for Starboard and it's nice to see them giving him a little free PR. For me this approach is far better than constantly ramping a product down my throat.