he may not be able to force them, but just the fact that he's The Dukerbeck, the man, the legend, is good enough for probably any boardbrand. If you can get a legend in your team you don't say NO to the name. The PR and R&D allone make it worth while for any company. It's like saying no to a top footsie player just cuz he isn't 23 anymore.
Haiko, AKA crazychemical