this is all about big bucks!!! I bet if you think back to your child hood you do or buy the same poducts your parents bought or you used. Its brand naming, we almost all start on cheap stuff then you get better and want to upgrade. if it is known tha tthis is beginner equipment, ant that there is better equipment out there. Like I had said at this beginners weekend I was just at people were sailing old stuff, why because it works and is cheaper, so if you could buy a cheaper new rig the probably would.
Also think about cars when you start out you might have an old ford, you become brand loyal and when you make the big bucks you buy a better ford. Some people are so brand loyal they keep buying what they had.
I do think this is a win win win, for starboard, for the sport and for the buyer.