Here in Canada and I thin in the states as well you have lots of people that become brand loyal, could be for power tools or cars or even food, so i think my thery is very sound. Yes if I could afford to up grade to a porshe from my subaru I would. but the average person would not. I do know of a lot of people that like the sail brand they are on and stick with that for years?
We can agree to disagree on this so that is fine. I would like to see more people get into this debate.
Do you remember when most big cities, even the prarie city I live in had 2 or 3 shops all selling equipment you coud go there and see what you wanted to buy, those were the day's.