pls consider this:
1. nobody is buying for list prices (at least in germany), 20-30 % is always possible
2. windsurf shops are very rare already, the next for me is more than 100 km away. so usaully you order online anyway
3. the initial post is right, margins due to the distribution chain are excessive, if you would know what the ex-factory prices are , all of you would cry ....
4. SB as any other brand shall really offer both distribution, so the customer can decide. All of other comapnies in other sports are very succesful with this (e.g. Biking.)
I am convinced that wind surfing will attract a lot more people if the stuff will be availabel for more reasonable price. I know a lot of windsurfers from the early times, which stopped because of exploding costs.....