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Old 22nd September 2010, 11:01 PM   #13
Join Date: Aug 2006
Posts: 537

Hi Viking, you say that production cost is no more than 20% which means brands and distribution share 80% (from which they shall cover their own costs). Nothing wrong with that: those guys must make money otherwise we wouldn't have so many products available. By the way there are certainly industries with much higher margins. I'm just wondering how any cost increase is passed to the end user. In the fair trade model the bit more you pay goes to production. I guess the reverse is not true, and this is of course not specific to windsurf.
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