It was through my local board shop. They said they would do me a bit of a discount on the bag! No really, that is what they said. Their initial response was to apply some Dr Ding, yeh right I told them where to poke that.
They took a couple of pics of the damage and said they were going to send them to Starboard so as to claim the money back on the repair.
Having owned lots of Starboards this is the first time their quality control has been poor. It is obvious that the production worker smashed it against the corner of a table or something.