Selling on-line or through retail is ultimately a brand decision. Both channels coexist in many business fields. Some customers prefer buying on-line, others like the proximity and services of their local shop. And in some places there is no shop, thus no choice. Being lucky enough to live half mile from a lake, I see the benefits of having a shop nearby. It plays a significant role in creating and sustaining an active windsurf community. I would imagine margin levels around 30% of new products price, which gives some space for bargain. You can also resell, try and buy a lot of used gear. It took me some time (and €€) to realize that these guys give a real service for money. I'm not sure windsurf would survive very long without shops.
Last edited by Farlo; 5th March 2010 at 03:42 PM.