From Trash to Sidewalk


    At first glance, a surfboard has nothing in common with a paving stone. But we found a connection. It’s no secret that producing anything creates waste in some form. And in the case of surf boards and windsurf boards, a lot of that waste is leftover foam dust created from turning a block of foam into a board shape.

    We don’t want to put that waste into a landfill. So instead, we dump it into a big green machine that heats up and densifies the waste into a hot material that we mold into paving stones. So far, we’ve sent these pavers around the world to places like the Kelly Slater Wave Co. in Lemoore and the Starboard headquarters in Thailand.


    Find out more about FireWire’s sustability initiatives by clicking here.